HubSpot is one of the most popular marketing and CRM platforms for businesses of all sizes. It offers tools for lead generation, email marketing, sales pipelines, customer support, automation, and analytics — all in one dashboard. While powerful, HubSpot can become expensive as your business grows, and some users find its pricing model and feature locks limiting.
In 2025, many businesses are exploring HubSpot alternatives that offer more flexible pricing, better customization, or dedicated CRM, email, or marketing automation tools. Whether you’re a startup, SaaS company, or B2B agency, there are platforms that provide similar functionality with greater affordability or specific focus areas.
This article covers the top HubSpot alternatives for CRM, inbound marketing, automation, and customer engagement in 2025.
What is HubSpot?
HubSpot is a cloud-based CRM platform that provides tools for marketing automation, content management, sales pipelines, live chat, customer service, and reporting. It’s popular for its all-in-one approach, user-friendly UI, and educational resources. However, many advanced features are gated behind high-tier subscriptions, and some businesses find they pay for tools they don’t fully use.
Why Look for HubSpot Alternatives?
1. High Cost at Scale: HubSpot’s pricing increases sharply as you add contacts or unlock key features like automation or A/B testing.
2. Feature Locking: Important tools like custom reports, API access, or A/B testing are only available on higher plans.
3. Limited Customization: HubSpot’s interface is user-friendly but less customizable than open CRMs or developer-friendly platforms.
4. Steep Learning Curve for Full Adoption: Its all-in-one approach can be overwhelming for smaller teams needing only a few core features.
5. Better Point Solutions Exist: Some teams prefer combining best-in-class tools (e.g., Mailchimp + Pipedrive) instead of using one big suite.
Top HubSpot Alternatives (Comparison Table)
| # | Tool | Free Plan | Best For | Deployment |
|---|---|---|---|---|
| #1 | ActiveCampaign | No | Email + automation | Cloud |
| #2 | Zoho CRM | Yes | Sales + workflow automation | Cloud |
| #3 | MailerLite | Yes | Email marketing for SMBs | Cloud |
| #4 | Brevo (Sendinblue) | Yes | CRM + email + SMS | Cloud |
| #5 | Keap (Infusionsoft) | No | CRM + automation for SMBs | Cloud |
| #6 | Pipedrive | No | Sales CRM with simplicity | Cloud |
| #7 | EngageBay | Yes | All-in-one for small teams | Cloud |
| #8 | GetResponse | Yes | Email + landing pages | Cloud |
| #9 | Freshsales | Yes | CRM + lead scoring | Cloud |
| #10 | Moosend | Yes (trial) | Email automation | Cloud |
Detailed Alternatives to HubSpot
#1. ActiveCampaign
ActiveCampaign is a powerful CRM and automation platform for email, sales, and customer engagement. It replaces HubSpot for teams focused on personalized marketing workflows.
Features:
- Marketing automation builder
- Email campaigns + A/B testing
- CRM with lead scoring
- SMS and site tracking
- Lower cost per contact vs HubSpot
#2. Zoho CRM
Zoho CRM offers deep customization, pipeline management, and automation. It’s a great HubSpot alternative for growing sales teams and SMBs.
Features:
- Visual sales pipelines
- AI assistant + workflow rules
- Custom modules and dashboards
- Integrates with Zoho One apps
- Free tier for 3 users
#3. MailerLite
MailerLite is a user-friendly email marketing platform with automation, landing pages, and forms. It’s a great fit for startups needing just email + lead capture.
Features:
- Drag-and-drop email builder
- Automation sequences
- Popups and embedded forms
- Landing pages and A/B tests
- Generous free plan
#4. Brevo (Sendinblue)
Brevo is a flexible CRM and marketing platform with SMS, email, automation, and pipelines. It replaces HubSpot for teams needing a communication-focused CRM.
Features:
- CRM + email + SMS marketing
- Marketing automation flows
- Drag-and-drop builder
- Transactional emails + chat
- Pay-as-you-go pricing
#5. Keap (Infusionsoft)
Keap is a CRM and automation platform aimed at small businesses and solopreneurs. It replaces HubSpot for sales-focused teams needing clear pipelines and follow-ups.
Features:
- CRM + built-in calendar
- Sales pipeline and invoices
- Automated follow-up sequences
- Forms, landing pages, and quotes
- Focus on small business needs
#6. Pipedrive
Pipedrive is a sales CRM known for simplicity and visual deal tracking. It’s a great HubSpot alternative if you want to manage leads without marketing features.
Features:
- Kanban-style sales pipelines
- Email + call logging
- Lead forms and automation
- Reports and goal tracking
- Optional marketing add-ons
#7. EngageBay
EngageBay is an all-in-one marketing, sales, and support platform built for small businesses. It’s one of the most affordable HubSpot alternatives.
Features:
- Email marketing and automation
- CRM with contact scoring
- Live chat + helpdesk
- Landing pages and forms
- Free plan up to 250 contacts
#8. GetResponse
GetResponse combines email marketing with landing pages, webinars, and automation. It’s ideal for marketers who need lead generation without full CRM features.
Features:
- Email + popup builders
- Marketing automation workflows
- AI email generator
- Webinar hosting and SMS
- Flexible list pricing
#9. Freshsales
Freshsales is part of the Freshworks suite and offers a CRM with automation, email, and AI-based lead scoring. It’s a scalable HubSpot replacement with modern UX.
Features:
- Contact and deal management
- AI insights and sales sequences
- Mobile CRM app
- Integrates with Freshchat and Freshdesk
- Free tier available
#10. Moosend
Moosend is a budget-friendly email marketing tool with automation, analytics, and lead scoring. It’s a good HubSpot alternative for email-first teams and solopreneurs.
Features:
- Drag-and-drop email editor
- List segmentation and scoring
- Automation builder with triggers
- Templates for emails and landing pages
- Free trial, pay-as-you-grow pricing
Conclusion
HubSpot is a powerful CRM and marketing platform — but in 2025, many teams are moving toward more focused, flexible, or affordable alternatives. Whether you need better pricing, simpler automation, or fewer locked features, these platforms offer strong capabilities for managing contacts, emails, pipelines, and campaigns.
Choose ActiveCampaign or Brevo for marketing automation. Use Pipedrive or Freshsales for sales CRM. Pick EngageBay or Zoho for all-in-one flexibility. The right HubSpot alternative depends on your growth stage, tech stack, and budget.
FAQs
What are the best HubSpot alternatives in 2025?
The best HubSpot alternatives in 2025 are:
- ActiveCampaign
- Zoho CRM
- MailerLite
- Brevo (Sendinblue)
- Keap
- Pipedrive
- EngageBay
- GetResponse
- Freshsales
- Moosend
Is there a free alternative to HubSpot?
Yes — Zoho CRM, EngageBay, MailerLite, and Brevo all offer generous free plans with core CRM or email tools.
Which tool is best for small businesses?
EngageBay, Zoho CRM, and MailerLite are ideal for small businesses needing affordable marketing and CRM tools.
What’s the best HubSpot alternative for automation?
ActiveCampaign and Brevo offer powerful automation features for email, lead nurturing, and workflows.
Which HubSpot alternative is best for sales teams?
Pipedrive and Freshsales focus on sales pipelines, automation, and easy CRM workflows.
